Welcome to Applied Genius -- and a special welcome to Dynamist readers. We know that we would just be typing to ourselves if we didn't have your valuable attention, and we intend to treat it as a precious resource.
Applied Genius is all about sharing information with you to make your life better -- making money, saving money, having more fun, getting smarter, and living longer. Much of our content is based on creative applications of scientific and other academic research -- with citations and references to give credit where credit is due. The rest is based on common sense ideas that you wouldn't normally think of -- but which are blindingly obvious once explained. (See, for example, our first topic on "How to Sleep," which combines both research-based and practical information on exactly that.)
Our ads feature a broken light bulb, and claim,
...our insight on business, finance, and consumer savvy replaces broken 20th-century ideas with stark 21st-century illumination. We bet there's intensely useful information you ought to know, but don't...
...and we mean it. You'll learn stuff here that would require months or years to find out for yourself, along with step-by-step instructions about how to put it into practice.
The original meaning of the word "genius" didn't have anything to do with intelligence. The Romans believed that each of us was born with a genius (pronounced "genn-ee-oos"), a sort of "guardian angel" who looked out for our interests throughout life.
Applied Genius is run by a team of, well, "smart people with a practical bent," who want to apply our knowledge to make the world better for our readers. We're not ready to reveal our secret identities (or quit our day jobs) quite yet, but you can expect some tantalizing hints.
Creating value from Applied Genius' information requires two participants: US, for alerting you to the information and showing you how to use it -- and YOU, to actually put it into practice. We hope that, for every $10 of value we create for you, that you'll share $1-$2 with us through the TipJar, just as you would tip a waiter for providing excellent service at a meal. If you think our service is great, feel free to tip more -- and if you think our service is lousy, feel free to tip less (and let us know why you did, so we can improve.) Fair enough?
